Santo Domingo
Developed a bold, expressive brand identity for Santo Domingo Taco Truck, a street-food concept blending authentic flavors with modern visual energy. The system spans the logo suite, vehicle graphics, packaging, menus, stickers, badges, and merchandising to celebrate the truck's rebellious, community-centric ethos.
Print Design, Identity, Branding
/22
INSPIRATION
Developed a bold, expressive brand identity for Santo Domingo Taco Truck, a street-food concept blending authentic flavors with modern visual energy. The system spans the logo suite, vehicle graphics, packaging, menus, stickers, badges, and merchandising to celebrate the truck's rebellious, community-centric ethos.
message
Hand-drawn illustrations, vibrant orange-and-black contrasts, and playful typography keep the identity energetic while honoring traditional taco culture. Every touchpoint from the truck wrap to collectible stickers reinforces a flavor-forward, welcoming spirit.
Street food energy, illustrated attitude
Layered typography, stickers, and badges keep the truck playful while staying cohesive across touchpoints.
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