Created a playful and sun-soaked brand identity for Public Pools, a lifestyle company specializing in towels and outdoor-ready apparel designed for days spent poolside. Using Photoshop, Illustrator, and InDesign, I crafted the logo, color palette, and visual system to embody the brand's fun, carefree, and summer-centric personality. The project also included designing apparel graphics, product mockups, and a suite of marketing materials that highlighted the brand's vibrant aesthetic and relaxed spirit. The final identity delivered a cohesive, memorable look that captures the joy and energy of outdoor leisure and pool culture.

Fun colors and shapes can change our perception of mistakes. Thanks to the Space Grotesk typeface, designed by Florian Karsten in 2018 and featuring numerous stylistic sets, we can see how typographic glyphs themselves are shapes resulting from years and years of mistakes and failed attempts to make writing more beautiful, faster, more readable, or more original.