Created a full brand identity system for Paesano Pizza, a premium gourmet pizzeria known for its elevated ingredients and artisan techniques. The project included designing the primary logo, refined color palette, and cohesive visual style, all crafted to reflect the restaurant's upscale yet inviting atmosphere. Using Photoshop, Illustrator, and InDesign, I developed a suite of print materials—including menus, packaging, signage, and promotional pieces—that showcased the brand's craftsmanship and culinary quality. The result was a polished, unified identity that strengthened Paesano Pizza's presence both in-store and across its marketing touchpoints.

Fun colors and shapes can change our perception of mistakes. Thanks to the Space Grotesk typeface, designed by Florian Karsten in 2018 and featuring numerous stylistic sets, we can see how typographic glyphs themselves are shapes resulting from years and years of mistakes and failed attempts to make writing more beautiful, faster, more readable, or more original.