Designed a bold, playful suite of print materials for Fugu Fish Bar, a modern seafood eatery known for its fresh flavors and vibrant personality. Using Illustrator and InDesign, I created menus, promotional posters, and branded collateral built around a geometric, graphic-driven visual language. The bright coral and teal palette, paired with modular shapes and expressive typography, helped establish a fun, contemporary identity that stands out in a competitive fast-casual space. The final designs delivered a cohesive, engaging printed experience that reinforced Fugu Fish Bar's energetic brand and elevated the visual presentation of their menu offerings.

Fun colors and shapes can change our perception of mistakes. Thanks to the Space Grotesk typeface, designed by Florian Karsten in 2018 and featuring numerous stylistic sets, we can see how typographic glyphs themselves are shapes resulting from years and years of mistakes and failed attempts to make writing more beautiful, faster, more readable, or more original.