Developed a warm, inviting brand identity for Aroma Coffee, a specialty coffee brand focused on quality roasts and handcrafted blends. The project included designing the primary logo, visual style, and supporting brand elements, all crafted to reflect the richness and comfort associated with their coffee experience. I also created a range of packaging designs—including coffee bags, labels, and retail materials—along with complementary print collateral that reinforced the brand's artisanal personality. The final system delivered a cohesive, memorable identity that elevated Aroma Coffee's presence both on the shelf and across its customer touchpoints.

Fun colors and shapes can change our perception of mistakes. Thanks to the Space Grotesk typeface, designed by Florian Karsten in 2018 and featuring numerous stylistic sets, we can see how typographic glyphs themselves are shapes resulting from years and years of mistakes and failed attempts to make writing more beautiful, faster, more readable, or more original.